The Mondo Moment

The Mondo Moment

The Mondo Moment

Cyberculture icon R.U. Sirius shares the triumphs and excesses of his legendary magazine, MONDO 2000.

 


 

The following text is a first-person account of the early days of the computing revolution, as seen from the ground floor of MONDO 2000, a short-lived but highly influential magazine from the dawn of the Internet age. It is pieced together from R.U. Sirius’ upcoming book, Use Your Hallucinations: MONDO 2000 in Late 20th Century Cyberculture, a story of the magazine and those who lived it—half personal memoir, half scrapbook of participants’ memories and materials from the MONDO archives.

 

Mondo-1

 

Mondo 2000. Cover scans via The Neural Archive.

I’m seated on the couch in the living room of the MONDO House, a neogothic aerie high in the Berkeley, California hills; my blue fedora with the Andy Warhol button is rakishly tilted to the right, a hint of my beyond-shoulder length hair swept across my right eye, femme fatale style. It’s the same couch where, earlier this afternoon, my collaborator Queen Mu had refused the Washington Post photographer’s suggestion that she and I pose like John and Yoko, naked, for the Post’s Arts & Leisure section cover story about our magazine, MONDO 2000.

 

The editorial meeting was running longer than usual. Mu had held the floor for almost an hour with a monologue that veered from her recent argument with Doors keyboardist Ray Manzarek about Jim Morrison’s use of Tarantula Venom as an intoxicant—Morrison, according to Mu, had joined a centuries-old secret brotherhood of poets and musicians in the use of this dangerous substance for Orphic inspirations—to the unending details of said tarantula-venom theory, to the connections that simply must exist between our Mormon printers in Nevada, John Perry Barlow, and the CIA and how they were all plotting to destroy us with a new magazine called Wired, and finally to the efficacy of writing after taking a few tokes of marijuana and then putting on Animals by Pink Floyd. When Mu was on one of her strange fantastic rambles, she somehow didn’t seem to need to stop to breathe, so there was never an opportune moment to interrupt.  Finally, she decided she was thirsty and went into the kitchen to boil some tea.

 

The editorial pow-wow had produced the usual collage of stuff: an interview with early singularitarian Hans Moravec was in the works. Some peculiar and obscure German industrial group had contacted us looking for PR, and our contributor Mad Lester Thompson had finally turned in a pretty good “Ultratech” column, rounding up the latest in homebrew Virtual Reality and cheap digital video tech. St. Jude told us her “Irresponsible Journalism” column titled “The Grace Jones School For Girls” was almost ready and asked if her interview with Mike Saenz about his pornographic CD ROM, Virtual Valerie, had been transcribed yet. Our Art Director, Bart Nagel, as usual, said something that made everybody laugh.

 

Presently, Queen Mu returned to the living room with her cup of tea and our quiet, softspoken music editor Jas. “Madonna will review the new Papal Encyclical for us,” he understated. My fame-whore eyes nearly popped out of my head.  “Be sure to follow up on that,” I said. Everyone else feigned blasé. This was the age—the heyday—of the MONDO 2000 moment. It was a short, strange, trip.

 

You see, way back in time, as the 1980s were turning into the 1990s, way back before the days of Facebook and iPhones and sexting and Siri and Twitter—before, even, the Web and WiFi and the dominance of electronic dance music—way back when the fax machine was considered revolutionary, the Cold War was just winding down and your typical New York Times reporter had never even heard of the internet, there appeared the strangest magazine ever to make its way onto mainstream newsstands all across America and the world.

 

MONDO 2000 took emerging digital culture, dangerous hacking, and new media, and tossed them in the blender with a cocktail of the following: overdoses of hallucinogenic drugs, hypersex and the more outrageous edges of rock and roll, irreverent attitudes stolen from 20th Century countercultures from the beats to the punks, the literary and art avant-gardes, anarchism, surrealism, and the new electronic dance culture. Then it deceptively spilled that crazy Frappé all out across really slick, vaguely commercial looking multicolored printed pages. The result was content that was Gonzo-meets-Glam-meets-Cyberpunk-meets-something else that has never been seen before or since. To those of us who were there, it was a culture simply called MONDO—as in, “Yes, the article you submitted is definitely MONDO.” Or, “No. This isn’t MONDO. Why don’t you try Atlantic Monthly?”

 

When we were feeling belletristic, we called it “a beribboned letterbomb to the core address of consensus reality.”  Briefly—and, in retrospect, unbelievably—MONDO 2000 became the flagship of a new culture, the beacon for a world that being created in front of our eyes by an onrush of new technologies.

 

The cover of the February 1993 "Cyberpunk" issue of Time, designed by R.U. Sirius and his cohorts. "A new subculture is bubbling up from the underground," claimed Time, "popping out of computer screens like a piece of futuristic hypertext."

The cover of the February 1993 “Cyberpunk” issue of Time, designed by R.U. Sirius and his cohorts. “A new subculture is bubbling up from the underground,” claimed Time, “popping out of computer screens like a piece of futuristic hypertext.”

 

What sort of perverse imps could generate such madness on the printed page and carry it all the way to the cover of Time magazine in three short years? Well, I was there, at the center. I’m the person who got the whole thing started by publishing a small psychedelic periodical called High Frontiers in 1984. The story of MONDO 2000, then, is partly my memoir. It also, in some sense, belongs to Alison Kennedy, aka Queen Mu. Although she didn’t join the effort until about a year into the High Frontiers experience, she was the Publisher, Queen and Domineditrix of MONDO 2000 and the only one who remained to the bitter end.

 

High-Frontiers

Before even MONDO 2000, there was High Frontiers, “the Space Age Newspaper of Psychedelics, Science, Human Potential, Irreverence & Modern Art.”

 

This is the story of the early days of the new digital culture—in it, you might bump into the likes of Craigslist’s Craig Newmark, virtual reality legend Jaron Lanier, William S. Burroughs, the Beats’ only futurist, and industrial music’s only major pop star, Trent Reznor, just to drop a few tantalizing boldface names.

 

Deeper inside the MONDO world, you’ll marvel at the stories of magical, tragical, and laughable extravagances: drugged excesses, boundless cosmic ambitions, dangerously illicit activities, inexcusable amoral strategies, ultraprovocative artifacts, extreme paranoia, swelled (acid)heads experiencing borderline celebrity, and a grand Fuehrer Bunkeresque denouement. Back in the day, in those cultural places where the hippest, sexiest, and most revolutionary insiders and outsiders whispered to one another of escapades out on Shasta Road in Berkeley, California, the home of the MONDO 2000 Queendom, the antic—and most likely certifiably insane—culture around MONDO was almost as legendary as the magazine itself.

 

mondo-covers
 

Of course, it’s also a story of all the things that happen in human lives, even extraordinary ones. There were fatal and near-fatal car crashes, financial losses, fistfights, love affairs and breakups, unwanted and unexpected competition, accusations, work done or not done, careers made or lost, friendships that lasted or didn’t. There are people who want to remember it all, and several who wish to forget.

 

You didn’t hear about it? Well then, indulge me when I tell you that I’m not hallucinating; not this time, anyway. There was, in fact, a MONDO moment and it seemed somehow important to some interesting people. There will be plenty of time for self-deprecations, stinging criticisms and embarrassing revelations later, when I return this epic true adventure story back to its beginnings and follow it to its mad finale. But, in this moment, let’s bask in MONDO‘s mutant glory.

 


 

William+Gibson

 

William GibsonMONDO was arguably the representative underground magazine of its pre-Web day. It was completely outside what commercial magazines were assumed to be about, but there it was, beside the commercial magazines. I was glad it was there. And then, winding up on the cover of Time —what does that do? How alternative is something that makes the cover of Time? Could MONDO even happen today?

 

Diana Trimble: You know how certain people, places or things can come to define an era? The same way that clubbers d’un certain age speak wistfully of the “MK years” in New York City or “the Hacienda era” in Manchester; the same way you can’t talk about the art scene of the 1960s without talking about Warhol’s Factory? Well, that’s the way certain people who were in the Bay Area during the “MONDO days” feel about the house up on the mountain where madness met inspiration for a few remarkable years that directly influenced the development of popular culture on a global scale; a little-recognized fact for which proper credit to MONDO 2000 is long overdue.

 

It’s one of the best-kept secrets of postmodern history: the Bay Area psychedelic revival and the explosion of computer science innovations of the late 1980s and early 90s were not only simultaneous and connected by geography but involved deeply interconnected personnel.

 

Rex Bruce: The MONDO scene was like the escape hatch out of the 80′s. While hanging onto the rebellious aspects of punk, it successfully retrieved some of the more colorful aspects of the sixties — the hippyish candy raver thing — along with a very thoughtful mingling of technology which had just gone exponential.

 

It was the beginning of the period we are still in, pretty much. Nobody really knew what the web was back then or what enormous potential it held. People in the MONDO scene knew and were going at it full force.

 

Emergent technology is still a huge area of cultural change. The cyberpunk people made it a movement and an identity — the scene grew to be a substantial part of a long history of bohemian culture that runs against the grain. This time it was armed with the internet, smart drugs, ubiquitous technology and the ubiquitous interface we still love and live in daily. It both began and predicted the times we live in.

 

rushkoffDouglas Rushkoff: The idea of having a scene, a place…Oddly enough, MONDO was the last scene of the last era. It’s the last sort of Algonquin group or whatever. I mean, physical reality isn’t what it used to be. Now you create a Facebook group to do what MONDO did.

 

A physical scene…it’s so much more fertile. What I experienced more than anything else in that whole cultural milieu was: “Here are human bodies and human egos attempting to navigate this wholly discontinuous hypertext reality; trying to live in—and with a full awareness of—these liminal transition states.” And now, when we’re fully in the Internet era, it’s totally easy to do if you leave the body fucking behind. It’s totally easy to do if your friends are on Facebook and you’re just jerking off to their pictures or something. But try doing that for real. It’s that physical and psychic stress that someone like R.U. Sirius or Stara or Jody Radzik put themselves through…that’s when you gotta start worrying about things like gender and psychogenic dystonia just the basic…hold your fucking self together, man! You don’t have casualties of the same sort in the Facebook era. It’s a different thing. It’s bloodless. There’s no pubic hair in that reality.

 

rucyberpunk

 

Randy Stickrod: You had the feeling that the people who were creating this were tapped into some source that was outside of the range of the rest of us ordinary mortals. I’m serious, man! It was the real thing…the real fountainhead.

 

Robert Phoenix: Around 1992 or ’93, MONDO was so on fire. They’d been on the cover of Time and had a major feature in Newsweek. Heide Foley was the poster child for the cybergrrl. She was it! Everybody was sniffing around MONDO. MTV was at MONDO. Apple Computers basically wanted to advertise in MONDO for life! It was a really, really, really big moment. I’ll never forget walking around the floor of Macworld with copies of MONDO to hand out. It was like I was passing out the Holy Communion. It was like, “oh my God, oh… MONDO! Thank you!”

 

Josh Ellis: When I interviewed Neil Gaiman, he said something to me I’ve never forgotten: “MONDO 2000 was the coolest thing in the world for six months.” And it’s true, although I do think it was a little longer than that.

 

Hakim Bey: I can’t help thinking that the world, not just MONDO 2000, came to an end in around 1997. And we didn’t know it. And we’re living in the ruins.

 


 

Further reading: MONDO 2000: A User’s Guide to The New Edge, The Real Cyberpunk Fakebook, the MONDO 2000 History Project on the Internet Archive, and lots more R.U. Sirius.

27 Comments

  1. Jack Fields 8 months ago

    What a shame that I was too young to be aware of this thing.

    • cyberblades 8 months ago

      i was also too young but by a frustratingly small number of years but it’s clear this magazine still had a tremendous impact on the fiber of my soul

  2. a23 8 months ago

    What the article doesn’t mention is that Mondo 2000′s propagation beyond the Berkeley hills rode on the back of the corporate chain mega-bookstore wave that was sweeping America right around the same time. If it weren’t for the full scale magazine racks popping up all over every suburb in the early 90s, mine and many other hungry minds may have never found it. (read:B&N)

    • michael paulukonis 8 months ago

      I was lucky enough to find my first (and much of my other copies of) MONDO at “Zanbroz Bros. Variety” in Sioux Falls, SD. As a small-towner 60 miles from SF, it was a god-send. I also picked up a number of Wm. Burroughs books there. And they had lemon cokes.

    • Carl Edwards 8 months ago

      A very good point. After moving away from the Chicago area (and the Main St. newsstand in Evanston) I was able to find copies of Mondo at what was one of the first Borders outside of Ann Arbor in Southfield, MI (suburban Detroit).

    • Geoff Maddock 8 months ago

      Very, very good point. As odd as it seems now, the mega bookstore phenomenon was probably the most effective vector of alt culture to the curious small-city and suburban youth during the pre-interwebs-everywhere era. Sure, I could find some info on BBSs or Usenet, or even in the alt-culture shops, but it put a different sort of legitimization on it to see in a “normal” shop. As a 13 yo, i saw MONDO 2000 as riding that wave of the ultra commodification of alt culture and permissiveness into a weird new future. I’m not sure it really materialized exactly, though.

    • RUSiriusMondo 8 months ago

      Tower Records! More than anyone else, Tower Records was a hero of alternative publishing. A guy named Doug who managed it all for them. Great guy

  3. J. Brad Hicks 8 months ago

    I’ll be curious to read the book. Will there be any apology from anyone for the fact that High Frontiers continued selling subscriptions right up to and through the last issue, and then didn’t refund that money or roll it over into Mondo 2000 subscriptions? All these years later, and I still feel a little ripped off by that.

    • RUSiriusMondo 8 months ago

      well, my ownership in Mondo ended in 1992, so I can’t really apologize.
      R.U. Sirius

  4. Michael Chesney 8 months ago

    J. Brad… my Dad only ever sent away for one of those old mail order gimmicks… it was a Billy bee Honey piggy bank… it never came… and he never forgot… that was 40 years ago… I am the publisher of a new magazine, so of course i have had daydreams of folding up and cracking under the pressure of Uber-Ubiquitousness in the print category… (but i soldier on) and often thought about my obligation to those who have already subscribed… all 200 of them… so @ $60 per person, it would only amount to $1200… so it would be easy to refund… He should have rolled over your subscription… but it’s the American way… which kinda means any way they choose…
    I hope your experience has not tarnished you completely… i will send you a free copy for you and your friends… just send us your address… Comment Canada on fb… sorry fb is our only portal… short staffed… Print Will never Die!
    Michael Comment

  5. Jessica_Clark 7 months ago

    Hilarious: I wrote my MA thesis on Mondo 2000 and cyberpunk literature back the early 90s—and 20 years later I still make my living writing about cyberculture and new media. Thanks, R.U. Sirius!

  6. charles000 6 months ago

    There never will be another “Mondo moment” . . . it was and always will be entirely unique. At least I was fortunate enough to witness and participate in part of its evolutionary morphology.

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